In 1990, the founding partners Dan Armock, Roger Geers and Dan Rock, Sr began Riveridge Produce in a three-room rented office in Grant, Michigan. In 1995, Riveridge Land Company planted its first orchard, and today it controls 117 Michigan family farms. The company is run by the fourth, fifth and sixth generation family members. Riveridge has over 860 acres of apples and represents nearly 40% of Michigan’s apple stock. Riveridge Produce is leading the way in sustainability practices and innovative technology.